Toyism Art Movement
Toyism is a contemporary art movement that originated in the 1990s in Emmen, The Netherlands. The word symbolises the playful character of the artworks and the philosophy behind it. The suffix ‘ism’ refers to motion or movements that exist in both the world of art and religion. Nevertheless, the game of Toyism is a serious matter that shows a new, critical and sensitive perspective on our present-day world.
Toyism as art movement is a reaction on the post-modern world of individualism, which existed in the 1970s through the 1990s, the era in which “everything is allowed”. On September the 5th 1992 artist Dejo (pseudonym) writes a manifest called Mother and introduces Toyism to the audience.